This was the inspiring title of a talk organised by New Acropolis in Belgrade. Although it is not easy to explain what love is, we are all absolutely sure of this feeling when we love. At the same time, however, we cannot help but wonder: Is there something else that escapes us? Seeking an answer to this question, we turn to Hesiod and Plato, who, in their works, revealed to us the mysteries of this wonderful driving force.