Promoting Good (Promovendo o Bem) is a non-profit Non-Governmental Organization (NGO) curated by New Acropolis Brazil. With the mission of mobilizing and managing resources for the benefit of other CSOs and social projects, the project unites social entrepreneurship, technology and purpose and responds to the need for concrete actions for a fairer and better world for all.

By offering innovative solutions that strengthen the third sector, Promoting Good seeks to generate a positive impact on society. Its actions are aligned with the United Nations (UN) Sustainable Development Goals (SDGs) and incorporate ESG (Environmental, Social and Governance) principles. These principles serve to guide its actions through environmental responsibility, social impact and ethics in governance. The volunteers responsible for the project believe that this is essential for truly sustainable development.

The idea of ​​the project is to connect people, companies and institutions to causes that generate transformation in society. Its first launch is “Shopping do Bem”, which consists of a solidarity cashback platform. A registered user can make their online purchases normally on their favorite websites and allocate a percentage to the causes they support at no additional cost.

Promoting Good also offers curation, strategic communication and technical support to partner institutions. The project has established partnerships with social institutions in several regions of Brazil, benefiting projects in different areas of activity.
Learn more at: https://promovendoobem.ong.br/

How do I participate?

For those who want to learn about and support “Shopping do Bem”, the procedure is very simple: just access the website www.shoppingdobem.com.br and follow the steps:

1. Register for free;
2. Choose a cause to support;
3. Make your purchases normally in partner stores;
4. Part of the amount is automatically converted into a donation.

For social institutions that wish to become beneficiaries of all the initiatives promoted by the project, it is possible to register through the website https://promovendoobem.ong.br/registrar-causa/, following the steps:

1. Fill out the registration form and accept the terms;
2. Wait for the team’s analysis;
3. With approval, activate the resource generator and start raising funds.

The Child For Good (Criança Para o Bem) Program and the IPEARTE Institute (Pará Institute of Education and Art) are partners who trust the Promovendo o Bem project.